A bit about Australia's favourite juice and smoothie bar
Behind Boost Juice Southeast Asia
After almost a decade of climbing the corporate ladder, Nick & Soraya decided to leave that world behind, and in 2009 they opened their very first Boost store at the KL Twin Towers Suria KLCC, Malaysia. Since then they have expanded all over Southeast Asia with stores in Singapore, Brunei, Indonesia and Thailand!
They made a pledge to get more fruits and vegetables into every customer's day, the Boost way; which gives Nick & Soraya the opportunity to share the energy, passion and the ‘love life’ ethos with everyone!
Their courage and entrepreneurial spirit have been vindicated; since the opening of the first store in June 2009, Nick & Soraya has expanded Boost to more than 450 stores within the SE Asian region! The number of stores continues to grow with more plans to expand in other parts of the region in the near future.
Nick Tiernan: The Practice In Loving Life
Hailing from the hustle and bustle of London town is Nick Tiernan, who joined forces with his wife, Soraya, as partners on the mission to strengthen Boost Juice’s presence in Southeast Asia. Malaysia is home for Nick for more than a decade now and he has been on a journey to unearth the potential that the region holds.
A true believer in the brand’s vision, Love Life, he celebrates this philosophy in his everyday as he spends his weekends cycling cross country through the Peninsular and dedicating his efforts to the local football community- never without a cup of Boost Juice with him.
Boost Juice’s ethos inspires a positive relationship with the self, the environment and what one’s chooses to feed the mind and body; and Nick hopes to encourage that through delicious healthy juices and smoothies while he cycles, kitesurfs and snowboards his way to more store openings lined-up across the region!
Growing Boost Juice in SE Asia
Soraya’s Boost Juice journey began in Melbourne, where she first fell in love with the brand’s fresh smoothies, juices and vibrant approach to wellbeing. At the time, Soraya saw a clear opportunity to bring that same energy to Malaysia where customers were becoming more interested in fresh, great-tasting alternatives that could fit into busy, modern lifestyles.
In 2009, Soraya and Nick Tiernan opened the first Boost Juice store in Malaysia at Suria KLCC. Since then, Boost has grown across Southeast Asia, serving customers who want fresh, delicious choices that fit the way they live today.
But for Soraya, the vision has always gone beyond smoothies and juices. Boost Juice Southeast Asia is also about developing and building local teams, creating meaningful career pathways, supporting community initiatives, and encouraging the next generation of entrepreneurs — including more women — to believe in what they can build.
Today, Boost continues to champion fresh choices, positive energy and healthier living across the region, one Boost at a time.
Loving life is our mantra. It infuses everything we do. And as we continue to innovate and grow, we do so not to change the world, but to make our customers feel just that little bit better.