It’s the entire experience – of walking in, ordering and being there that people love. It’s a completely unique retail concept.
The Love Life attitude of the staff, the easy ordering system, the bright colorful store environment and the fun music – it just works!
Really listening and responding means customisation and localisation has been extremely successful.
Each country has slight variations in how the brand is positioned and Boost has responded to this with sensitivity.
As a global brand, Boost Juice understands what it takes to successfully enter new international markets. We have an experienced, dedicated international team who work with our Partners to customise marketing activity, store designs and product offerings to ensure that Boost Juice becomes a loved brand in every market. As a Master Franchisee, you receive secure access to all the Boost Juice marketing collateral, product recipes, systems and processes that has seen our brand rise to meteoric success in many countries around the world.
When you are appointed as a Boost Juice Master Franchisee, you have the exclusive rights to open an agreed number of Boost Juice stores over an agreed time frame in a given market.
As the Master Franchisee, you will be required to own and operate a number of company-owned stores, although you will also have the ability to grant sub-franchises to third parties.
The Master Franchisee will be required to establish significant infrastructure to support the franchise network, including Training, Marketing, Leasing, Design & Development and Supply Chain Management divisions.
The initial cost of a Boost Juice Master Franchise varies significantly between countries, depending on variables such as the size of each market and therefore the development schedule. The Master Franchise Fee is discussed in detail with the preferred Master Franchise prospect/s for each market once these Groups have been identified.
Master Franchisees will need a minimum net worth of $US2 million and liquidity of at least $US1million in order to be considered for such an opportunity.
The Master Franchise Fee is calculated on the minimum number of stores to be opened in a given market. The number of stores and the timeframe in which these stores are to be opened is referred to as the Development Schedule and is mutually agreed by both Boost Juice and the Master Franchisee.
If the Master Franchisee opts to open stores in addition to the initial development schedule, a fee will be payable on the opening of each additional store. This fee is again determined in consideration of the size of the market itself.
Again, the value of the on-going royalty fee varies between markets, primarily based on the size of the market and the different market constraints. The royalty fee is discussed with the preferred Master Franchise Partners within each market and range between 4% and 6% of gross monthly turnover for Master Franchise company-owned stores.
Sub-franchised stores also are subject to payment of an ongoing royalty and this is shared evenly between the Master Franchisee and Boost Juice.
The International Marketing Levy is 3% of gross monthly turnover for Master Franchise company-owned stores, however only 1% is repatriated to Boost Juice Australia. The 2% balance is to be spent by the Master Franchisee in increasing the brand awareness of Boost Juice in their local marketplace.
Sub-franchised stores are also subject to payment of an ongoing marketing levy and this is 3% – to be paid entirely to the Master Franchisee for expenditure in increasing the brand awareness of Boost Juice in their local marketplace.
The average store establishment cost for a 20sqm kiosk in Australia is AU$250,000 – AU$350,000. This includes the signage, fit-out and all equipment. The average cost for a similar-sized store in an international market is going to depend on the variables such as the cost of materials and the availability of the equipment, however we are confident the establishment costs are going to be less than that of Australia in the majority of markets we are looking to enter.
The General Manager and the Training Manager of the Master Franchisee are required to complete a minimum 4-week training program prior to opening their first store. The majority of this training is conducted in Australia, with an International Field Consultant assisting you in the local market upon opening the first store.
Each Master Franchisee will have an International Field Consultant appointed to be their key point of contact for all of their queries, training, support and ongoing operational needs.
There will be a minimum of 2 trips to the local marketplace by Boost Juice during the first year of operation and these trips may be undertaken by either the International Field Consultant and/or relevant expert Boost Juice personnel, depending on the needs of the Master Franchisee. Through the International Field Consultant, each Master Franchisee will have access to all of the different divisions of Boost Juice Australia to satisfy their ongoing support needs including Finance, Franchising, Marketing, Training, Design & Development, Leasing, Operations and Purchasing.
Boost Juice do not grant single unit franchise opportunities outside of Australia. If you are interested in being granted a Boost Juice franchise overseas but a Master Franchise opportunity is not viable for you, you may be interested in being considered for a sub-franchise (single-unit) opportunity. Our Master Franchisees have the option to either own and operate Boost Juice stores in their respective markets themselves, or grant individual franchises to third-parties (sub-franchisees). Should a sub-franchise opportunity eventuate in a particular market, the Master Franchisee will be responsible for the recruitment and selection of such individuals. If you are interested in being considered for a sub-franchise opportunity, please send an email to firstname.lastname@example.org and we will forward your interest to our Master Franchisee on your behalf.